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Katz Broadcasting : ウィキペディア英語版 | Katz Broadcasting
Katz Broadcasting, LLC is an American media company specializing in digital multicasting, currently owning three television networks that each carry programming with specified formats targeted at individual demographics. Katz and Bounce Media share staff from the former company's launch including Jonathan Katz (who serves as president and chief executive officer of Katz, while continuing to serve as chief operating officer) and Jeffrey Wolf (Katz's chief distribution officer and Bounce's executive vice president of network distribution). Katz used direct response advertising as a meter of viewers for its networks before switching to Neilsen rating C-3. ==History== Katz Broadcasting, LLC was founded on February 3, 2014 by Jonathan Katz, who serves as chief operating officer of Bounce TV and formerly served as an executive at the Turner Broadcasting System. The company was announced concurrently with the announced launches of its first two networks, Escape and Grit, which were both launched that April with Univision and UniMás owned-and-operated stations run by Univision Communications serving as its charter station group; both of Katz's initial networks are targeted at individual genders (with Grit aimed at men and Escape aimed at women).〔 Katz and Bounce continued to share executive staff with the hiring announcement of Jim Weiss (a former executive at sports marketing agency CSE) as the former's senior vice president of corporate communications in August.〔 On January 18, 2015, Katz Broadcasting announced the launch of its third specialty network, Laff, a comedy-focused network that was tapped for an April 15 debut with ABC Owned Television Stations and the E. W. Scripps Company serving as its core charter affiliate groups. On March 24, 2015, Katz signed a multi-network agreement with the Meredith Corporation that would add all three Katz-owned networks to Meredith-owned stations in five markets, boosting Laff's national coverage to 50%, Escape's to 58% and Grit's to 78% of all U.S. television markets.
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